Philosophy

We believe that the best companies strive to keep their brands relevant. We exist to help businesses transform their brands through strategy and design. Done well, your brand will break through the noise with a point of view that's simple and memorable.

"Remember, strategy is a choice. Failing to make choices, or making everything a priority, is not a strategy.”

- A.G. Lafley, former CEO of Procter & Gamble

Services

Our sweet spot is brand strategy. We also offer a full suite of brand strategy and design work stream development and project management services.* 
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Sometimes, you need help to know how and where to start. If you're a company that doesn't have the internal capability or bandwidth to manage a brand or identity design project, we will work with you to serve as your Project Management Office to ensure you work with the right partners, at fair prices and the final product meets your expectations.

*We partner with third parties and individuals to provide expertise as needed. While this is common practice in the industry, we are up front about it.

Brand

• End to end brand and identity project management
• Purpose & positioning
• Portfolio & brand architecture
• Naming, tagline, nomenclature & verbal strategy
• Messaging

Innovation

• Opportunity assessment
• Culture & trend analysis
• Concept development

Design

• Visual strategy
• Identity & logo*
• Customer experience
• ​Web design*

Insights

• Qualitative research (in person and online)
• Quantitative survey development
  
• Quantitative research statistical analysis*
• ​Concept testing
• Consumer segmentation
• Journey mapping & persona development
• Brand equity audit

Digital

• Email marketing*
• Customer acquisition & retention*
• SEO & paid search*
• Affiliate marketing​*

Some specific goals that brand strategy can help achieve across industries:

Luxury, Beauty + Consumer Packaged Goods

• Create the collection of principles, behaviors, values, and beliefs that represent the brand image (and frankly, in today's world what should be the reality) of what the brand provides
• Craft a story that articulates key benefits and proof points that are most compelling
• Define the target consumer - who they are, how to reach them, what they want
• Create an image that consumers want for themselves

B2B

• Carve out a differentiated position (because every brand claims to be the leader)
• Pinpoint how to look and sound different to stand out from the competition 
• Determine how to flex the brand voice and navigate social media to be true to the brand (i.e. without co-opting off-brand language) but still appear relevant
• Streamline the sales process and pitch language
• Create a powerful content strategy​ to drive inbound marketing leads
• ​Improve corporate culture

Retail, Hospitality or Restaurants​

• Understand changing guest habits and needs to improve the guest experience
• Help determine and address any gaps between how employees experience the brand and how the brand is marketed (because if they are different, it can cause trouble)
• Develop relevant and brand-enhancing ways to increase ticket spend and visit frequency

Financial Services

• Build confidence and consistency
• Articulate an appealing investment philosophy
• Better align social investments ​​with personal values
• ​Manage external perceptions
• Attract strong employee/ambassadors

Non-Profit

• Build trust and credibility with every audience
• Articulate a compelling philosophy to inspire fundraising
• ​Ensure brand adherence across extended team members and volunteers
• Attract top talent, members and volunteers

Experience

• Professional services consulting corporate brand strategy & identity redesign
• Financial and technology services startup naming development
• Digital career services corporate brand strategy, visual strategy, naming development and messaging
• Fitness company brand strategy, visual strategy, verbal strategy & brand guidelines
• Healthcare corporate corporate brand strategy, identity design & naming development
• Drug retail chain private label brand strategy, visual strategy and packaging design
• Household goods flagship brand expansion through naming, visual strategy and packaging design
• Global haircare beauty brand naming and package design
• Real estate investment company consumer segmentation
• Global financial services retail path to purchase experience innovation
• Casual dining restaurant digital and in-store experience innovation
• Grocery shopper journey digital and in-store experience innovation
• Fashion retail shopper in-store experience innovation
• Global cosmetic brand flagship lip color product rebrand and relaunch 

Brands

Work

We're happy to share our work when we have our clients' permission to do so; however, client discretion is of the utmost importance. Please contact us for further information regarding how we can serve your needs.