Our core competence is brand strategy

Positioning strategy	Verbal strategy
Brand belief & purpose	Brand messaging
Brand positioning	Portfolio organization
Brand personality & behaviors	Brand architecture
Customer segmentation	Brand tone of voice
Quantitative research (with partner), e.g., brand equity study	Naming strategy & name generation
Qualitative research	Messaging training

"Remember, strategy is a choice. Failing to make choices, or making everything a priority, is not a strategy.”

- A.G. Lafley, former CEO of Procter & Gamble

Services

Our sweet spot is brand strategy. We also offer a full suite of brand strategy and design work stream development and project management services.* 
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Sometimes, you need help to know how and where to start. If you're a company that doesn't have the internal capability or bandwidth to manage a brand or identity design project, we will work with you to serve as your Project Management Office to ensure you work with the right partners, at fair prices and the final product meets your expectations.

*We partner with third parties and individuals to provide expertise as needed. While this is common practice in the industry, we are up front about it.

​Brand strategy

• End to end brand and identity project management
• Purpose & positioning
• Portfolio & brand architecture
• Naming, tagline, nomenclature & verbal strategy
• Messaging

Innovation

• Opportunity assessment
• Culture & trend analysis
• Concept development

Design

• Visual strategy
• Identity & logo*
• Customer experience
• ​Web design*

Insights

• Qualitative research (in person and online)
• Quantitative survey development
  
• Quantitative research statistical analysis*
• ​Concept testing
• Consumer segmentation
• Journey mapping & persona development
• Brand equity audit

Digital

• Email marketing*
• Customer acquisition & retention*
• SEO & paid search*
• Affiliate marketing​*

Some specific goals that brand strategy can help achieve across industries:

• B2B
• Luxury / CPG
• Retail / Hospitality
• Financial Services
• Non-profit

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• Carve out a differentiated position (because every brand claims to be the leader)
• Pinpoint how to look and sound different to stand out from the competition 
• Determine how to flex the brand voice and navigate social media to be true to the brand (i.e. without co-opting off-brand language) but still appear relevant
• Streamline the sales process and pitch language
• Create a powerful content strategy​ to drive inbound marketing leads
• ​Improve corporate culture

• Create the collection of principles, behaviors, values, and beliefs that represent the brand image (and frankly, in today's world what should be the reality) of what the brand provides
• Craft a story that articulates key benefits and proof points that are most compelling
• Define the target consumer - who they are, how to reach them, what they want
• Create an image that consumers want for themselves

• Understand changing guest habits and needs to improve the guest experience
• Help determine and address any gaps between how employees experience the brand and how the brand is marketed (because if they are different, it can cause trouble)
• Develop relevant and brand-enhancing ways to increase ticket spend and visit frequency

• Build confidence and consistency
• Articulate an appealing investment philosophy
• Better align social investments ​​with personal values
• ​Manage external perceptions
• Attract strong employee/ambassadors

• Build trust and credibility with every audience
• Articulate a compelling philosophy to inspire fundraising
• ​Ensure brand adherence across extended team members and volunteers
• Attract top talent, members and volunteers

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