A research-based method to predict & grow market share.
Did you know that there is a scientifically proven model to predict market share and reveal brand gaps? This ability is a critical advantage when assessing a brand -- whether you want to drive a sustained, high purchase probability for an existing brand, or help evaluate a possible acquisition target for its brand strength and market share potential.
Surprisingly simple, this model is relatively unknown and underleveraged. Any business can use this algorithm to understand brand value with statistical confidence in the findings, meaning this works for both B2B and B2C brands.
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