 A group of researchers developed a set of tools that took a simple survey, calculated results, and validated the results using real world data. Find out more about their brilliant way to estimate the purchase probability and share of wallet for any brand. Download the white paper here. 
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AuthorSandra Creamer has spent her career focused on business transformation. She's worked at Fortune 100 technology companies, a top CPG company, and several NYC based consulting firms, doing branding, marketing and innovation for many recognizable brands. In her spare time, Sandra teaches at Columbia University in the MS Program for Applied Analytics. 
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