 A group of researchers developed a set of tools that took a simple survey, calculated results, and validated the results using real world data. Find out more about their brilliant way to estimate the purchase probability and share of wallet for any brand. Download the white paper here. 
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AuthorSandra Creamer has spent her career focused on business transformation. She's worked at Fortune 100 technology, healthcare and CPG companies, as well as several NYC based consulting firms. She enjoys branding, marketing and innovation for leading brands. In her spare time, Sandra has taught at Columbia University in the MS Program for Applied Analytics. 
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