It's a bit of an economic slump in some industries, but we've been here before. So, wouldn't it be nice to learn from past successes (or mistakes) of other businesses and get smarter about the choices your company faces right now?
A 2010 Harvard publication titled "Roaring Out of Recession" outlines the steps you can take now—during a downturn—to recover faster and better, captured below. The principles are the same today, but the specific tactics of knowing how and where to invest are critical. The article is well worth a read, but won't tell you exactly what your business needs to do. That's where we come in. But first, their proposed ideal strategy.
The optimal strategy:
What you can do today:
We have a way to fast-track the decisions for market development and asset investment from a brand perspective. And by fast, we mean in as little as TWO weeks, using current, statistically significant data from your customers.
Contact us to find out how we can help you determine:
Together we can work toward what decisions your business can make to invest in the future, so you come out ahead vs. expectations and the competition.
Sandra Creamer has spent her career focused on business transformation. She's worked at Fortune 100 technology companies, a top CPG company, and several NYC based consulting firms, doing branding, marketing and innovation for many recognizable brands. In her spare time, Sandra teaches at Columbia University in the MS Program for Applied Analytics.