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AuthorSandra Creamer has spent her career focused on business transformation. Working in technology for companies including Accenture and Oracle, and then on branding and innovation for beauty and consumer products at Procter & Gamble, and consulting firms such as CBX and Fahrenheit 212, part of Capgemini Consulting, Sandra has helped businesses tackle challenges and changes to help companies stay ahead of evolving behaviors, trends and preferences. 
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